A shopper posted a tweet saying they were excited about a new product in stock at the retail giant – pink strawberry and cream iced cinnamon rolls.
They accompanied it with a gif of a speeding motorist and the caption: *me racin to the nearest Wally World*.
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The chain responded with the quip: “Hey Paul Walker, click it or ticket.” Walker was killed in a car crash in 2013.
One person responded: “Dude, not cool. Paul Walker was known for giving back and helping others. I met a wardrobe dresser when I worked on a commercial in the Captain America outfit. She literally cried talking about him.”
Walmart said that its response was a line from the Comedy Central show ‘Workaholics’, which references the actor’s character from the Fast and Furious franchise but was aired before his death.
One Twitter user added: “That’s a line from Workaholics but it has not aged well.”
Walmart said: “We apologise to Paul Walker’s family, friends and fans. The tweet was posted in poor judgement and has been removed.”