I was talking to a young beauty blogger last month and, when she left, she pulled on her coat, reached for her travel pass and, finally, combed her thick, bushy brows, spikily skywards. She looked slightly wild, and beautiful. I found this extraordinary, and somewhat heartening after so many years of sharp, perfectly filled brows shaped according to one beauty ideal. There’s something so lovely about fluffy, softer-looking brows that seems so right for now. The issue, as ever, is that natural is an illusion: a product, not genetics, is what keeps bushy brows standing proud.

As well as that, a great many of us parted company with thick brows at roughly the same time we discovered cider and boys, and need a little brow bulking agent to achieve anything close to abundance.

I’ve had a very enjoyable couple of months finding the right tool to do both jobs in one sweep. You’ve heard me talk about Glossier’s mighty Boy Brow before, which is still brilliant and never far from my side. But I wondered if there was anything cheaper, and found not one, but three great alternatives.

Rimmel London’s Wonder’Full – annoying apostrophe aside – has been a revelation. There is, in my view, no better £7.99 spent on your brows. This manages to fatten puny hairs with tiny fibres, and keep them prettily aloft all day, with zero touch up, while somehow avoiding that hard, crispiness I associate with long-wear gels. It’s so very good, but you must see past the misleading packaging colours (there are three shade options), which suggest the goo inside is warm-toned, when in fact, it’s optimally cool (warm brow colours look fake and wiggy).

I was already a fan of L’Oréal Paris’ brow gel, but now it’s been made better. Launching as you read, is their Brow Artist Plump & Set (£7.99), which does precisely as the name suggests. My brows look instantly thicker and pushed upwards, making them appear wider, and stay there for the course. The slightly curved brush was my favourite, too.

Finally, and a tad more expensively, Max Factor’s Brow Revival (£9.99), is marvellous, particularly if you’re the active, gym-going type. Seriously, nothing – not even rain – shifts this sucker until cleansing time.

Application is the same for all three. Stroke against the direction of growth to distribute the thickening fibres, then comb back downwards to tame them, or upwards, if you’re brave enough.

This article contains affiliate links, which means we may earn a small commission if a reader clicks through and makes a purchase. All our journalism is independent and is in no way influenced by any advertiser or commercial initiative. By clicking on an affiliate link, you accept that third-party cookies will be set. More information.


Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

Uber driver dies from Covid-19 after hiding it over fear of eviction

An Uber driver has died from Covid-19 after trying to hide his illness for fear that he would be evicted if his landlord found out, a friend has revealed. Rajesh Jayaseelan, a married father of two who came to London…

Mali protesters once again take to streets to demand Keita resign

Large crowds have once again poured onto the streets of Mali’s capital, Bamako, continuing the so-called “Movement of June 5” and renewing demands for the resignation of President Ibrahim Boubacar Keita. Those gathered on Friday were heeding the call of…

Coronavirus forces US churches to offer Easter services unlike any before

Easter Sunday masses in the US were held online, on television and even in car parks to maintain social distancing during the pandemic Creative ideas to safely celebrate Holy Week include an Easter egg hunt for children on online video…

Trump amplifies Kamala Harris ‘birther’ theory

President Donald Trump says he has heard Democratic running mate Kamala Harris “doesn’t qualify” to serve as US vice-president, amplifying a fringe legal theory critics decry as racist. Ms Harris was born to a Jamaican father and Indian mother in…