In an interview on Watch What Happens Live with Andy Cohen, Clinton was quizzed on what she honestly thought of the campaign.
After a pause, Clinton responded with a dig at the campaign, saying “I think she should look closer to home.”
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The comeback was a thinly veiled dig at President Trump’s history of lashing out on social media, particularly on Twitter.
Clinton is far from the first to have expressed scepticism of the campaign titled ‘BE BEST’ which aims to promote the well-being and online safety of children.
Critics have suggested the campaign holds an element of hypocrisy as she champions the fight against online safety while turning a blind eye to Donald Trump’s affinity for hurling insults at others online.
The president has been known to be savage to just about anyone and everyone on social media, from Democrats to professional football players to members of his own administration.
In 2018 the first lady made it clear she was “well aware that people are skeptical” of her discussing the topic.
“I have been criticised for my commitment to tackling this issue and I know that will continue, but it will not stop me from doing what I know is right. I am here with one goal: helping children and our next generation,” she said.