Chinese smartphone maker OnePlus unveiled its latest premium 5G smartphone OnePlus 8 series, as the company scrambles to lure consumers with cutting-edge devices.

The move comes as OnePlus steps up push to better build brand awareness in its home turf after it made a splash in overseas markets.

Priced from 5,399 RMB ($765), OnePlus 8 Pro comes with a 120Hz-refresh-rate display, which is designed to offer customers a smoother and more vivid watching experience. It is powered by Snapdragon 865 chip and state-of-the-art cameras.

Liu Zuohu, founder and CEO of OnePlus, said the firm has put big efforts into developing the quality of its smartphones, to gain a bigger presence in the high-end market.

Overseas markets account for about 70 percent of OnePlus’ sales. Data from the market research company Counterpoint show that OnePlus is the number four player in the global premium smartphone market, after Apple, Huawei and Samsung. The company is now working to lure more Chinese consumers.

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

ICBC president confident in bank’s asset quality, operations

The president of China’s largest State-owned commercial lender by assets said on Friday he has confidence in the overall asset quality and prudent operations of the bank, although the novel coronavirus outbreak will bring new challenges to the domestic economy…

Unicredit boss Mustier emerges as contender for HSBC CEO role: Bloomberg

(Reuters) – Unicredit Spa (CRDI.MI) Chief Executive Officer Jean-Pierre Mustier has emerged as one of the main external candidates for the top job at HSBC Holdings Plc (HSBA.L), Bloomberg reported on Thursday, citing sources familiar with the matter. Mustier has…

Experts: Lowered tariffs could boost US, China amid outbreak

Cutting tariffs on Chinese imports would help ease the US economic headwinds precipitated by the fast-spreading coronavirus outbreak, several Washington think tank researchers suggested Tuesday, after Treasury Secretary Steven Mnuchin said the United States was not considering lowering duties on…

Tencent’s WeChat Pay launched in Turkey

ISTANBUL — China’s third-party payment platform WeChat Pay, run by Chinese tech giant Tencent, was launched in Turkey on Tuesday. Speaking at an online signing ceremony, Turkey’s Culture and Tourism Minister Mehmet Nuri Ersoy said the payment service is first…