The NCAA is moving closer to allowing Division I athletes to earn money from endorsements and sponsorship deals they can strike on their own as early as next year.

Recommended rule changes that would clear the way for athletes to earn money from their names, images and likeness are being reviewed by college sports administrators this week before being sent to the NCAA Board of Governors, which meets Monday and Tuesday.

If adopted, the rules would allow athletes to make sponsorship and endorsement deals with all kinds of companies and third parties, from car dealerships to concert promoters to pizza shops, according to a person who has reviewed the recommendations. The person spoke to The Associated Press on condition of anonymity Thursday because the details were still being discussed and debated.

The recommendations are expected to form the foundation for legislation the NCAA hopes to pass next January so it can take effect in 2021. Changes could still be made before January.

No school-branded apparel or material could be used by athletes in their personal endorsement deals, according to the recommendations reviewed by the person who spoke to the AP. Athletes would be required to disclose financial terms of contracts to their athletic departments, along with their relationships with any individuals involved.

Athletes would be allowed to enter into agreements with individuals deemed to be school boosters, the person said.

The NCAA would create a mechanism to evaluate potential deals for fair market value and spot possible corruption. An athlete could compromise their eligibility for failing to disclose details of a financial agreement or relationship, the person said.

The recommendations also call for allowing athletes to sign autographs for money, sell their memorabilia, and be paid for personal appearances and working as an instructor in their sport.

“Trevor Lawrence could have his own passing academy,” the person said, referring to the Clemson quarterback.

The recommendations come from a working group set up 11 months ago and led by Ohio State athletic director Gene Smith and Big East Commissioner Val Ackerman.

The need for change was sped up by pressure from state lawmakers. California was first to enact a law that would make it illegal for NCAA schools to prohibit college athletes from making money on endorsements, social media advertising and other activities tied to name, image and likeness.

Dozens of states have followed California’s lead, some more aggressively than others. California’s law does not go into effect until 2023 while a Florida bill awaiting the governor’s signature would go into effect July 2021.

NCAA leaders have gone to Congress looking for help to fend of a patchwork of state laws and create a national standard.

In one way, the recommendations go even beyond the free-market approach of the California law, which would restrict athletes from making sponsorship deals with companies that conflict with a school’s existing business relationship. For example, an athlete could not sign a deal with Nike if the school had a contract with Under Armour.

The working group’s recommendations would keep the NCAA out of that decision. leaving it to each school to decide whether it will allow an athlete to sponsor a competing brand, the person told the AP.

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

Russia’s Robert Shwartzman to stay with Team Prema for 2021 FIA Formula 2 Championship

TASS. December 7. Russian motor racer Robert Shwartzman will continue racing for Team Prema in 2021 FIA Formula 2 World Championship, the press office of the team said in a statement on Monday. “Prema Racing and Robert Shwartzman will extend…

Burnley supporter behind White Lives Matter banner SACKED from job but fan insists he’s ‘not racist’

Hepple caused a stir by arranging for the banner to flown above the stadium at kick-off of Monday’s 5-0 reverse to Manchester City, in a move clearly designed to act as a counter to the spate of ‘Black Lives Matter’…

Mourinho wins the battle as Arteta sets Arsenal up for more

Mikel Arteta could clearly sense it was coming. During the second-half drinks break, he was getting increasingly irate with his players, and was visibly agitated. That’s one thing about these much-discussed intervals. They don’t just offer a chance for managers…

‘Sorry Alex!’ Liverpool boss Jurgen Klopp apologizes for 4am text to Alex Ferguson after Liverpool title win

Liverpool ended their 30-year title drought this summer, claiming the English top division at a canter at the tail-end of the COVID-19 hit season with the affable German boss hailed by many of his peers for re-establishing The Reds as…