(Reuters) – Outdoor apparel brand Patagonia Inc will pause its ads on Facebook Inc and Facebook’s photo-sharing app, Instagram, making it the latest company to join a boycott campaign organized by U.S. civil rights groups.

“We will pull all ads on Facebook and Instagram, effective immediately, through at least the end of July, pending meaningful action from the social media giant,” the company said in a series of tweets on Sunday attributed to its head of marketing, Cory Bayers.

The Stop Hate for Profit campaign was started last week by several U.S. civil rights groups who said the social network was doing too little to stop hate speech on its platforms.

Patagonia, which has been politically vocal in the past, joins clothing maker VF Corp’s outdoor brand The North Face, as well as Recreational Equipment Inc, or REI, in pausing Facebook ads.

“From secure elections to a global pandemic to racial justice, the stakes are too high to sit back and let the company continue to be complicit in spreading disinformation and fomenting fear and hatred,” said one of the Patagonia tweets.

The campaign follows the death of George Floyd, a U.S. Black man who died in police custody, which has triggered worldwide protests against racism and police brutality. Floyd died after a Minneapolis police officer knelt on his neck for nearly nine minutes while detaining him on May 25.

Facebook’s chief executive, Mark Zuckerberg, was criticized after the company, unlike Twitter Inc, decided not to take action on an inflammatory post by President Donald Trump about the protests.

“We deeply respect any brand’s decision, and remain focused on the important work of removing hate speech and providing critical voting information,” Carolyn Everson, vice president of Facebook’s global business group, said in a statement on Monday. “Our conversations with marketers and civil rights organizations are about how, together, we can be a force for good.”

Reporting by Elizabeth Culliford in Birmingham, England; Editing by Matthew Lewis

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

FDI expands 7.1% year-on-year to 117 billion yuan in June: Commerce Ministry

Foreign direct investment into the Chinese mainland expanded 7.1 percent year-on-year to 117 billion yuan ($16.72 billion) in June, a sign confidence in the world’s second-biggest economy is gradually improving despite the COVID-19 pandemic and mounting downside pressure, according to data…

New TikTok deal keeps ByteDance as majority owner

(CNN)TikTok’s Chinese parent company, ByteDance, will continue to be a majority shareholder in the short-form video app under a proposed deal with Oracle being reviewed by the Trump administration this week, according to a person familiar with the matter. If…

Coronavirus ‘pushing Europe into recession’

Coronavirus is pushing Europe into recession as the rapidly spreading outbreak takes a heavy toll on businesses and consumer confidence, economists have warned. Investment banks Morgan Stanley and Berenberg both expect the Eurozone’s economy to shrink in the first half…

Libya’s oil industry lifts force majeure on its biggest oilfield

In a statement released on Sunday, the NOC said it has instructed the operator of the southwestern field, Acacus, to start production arrangements, taking into consideration public safety and process safety standards. The corporation which operates Libya’s energy sector said…