Chinese cultural and entertainment group Perfect World Investment & Holding Group has rolled out a new internet brand 88 and its first personal business email product to tap into the e-commerce market segments.

The company said the new 88 internet brand will mainly focus on offering internet products such as email service, knowledge platform, professional networking, recruitment products and business information products, and aims to provide individual users with solutions that foster efficient communication and better social connection.

According to the company, the email service under the new 88 brand mainly targets small and medium-sized enterprise users, freelancers and college students looking to enter the job market.

Chi Yufeng, chairman of Perfect World Investment & Holding Group, said the new brand particularly caters to professionals’ specific needs. For instance, 8 in Chinese is pronounced similar to fa, meaning well off or getting rich and thus 88 also contains meanings such as inviting great wealth and luck.

“With the advent of the 5G era, we aim to offer all professionals better work experiences, and we will also use new technologies to build better products in the future,” Chi added.

Xiao Hong, vice-chairman of Perfect World Investment & Holding Group, said the new brand and its first email product aim to help young people achieve positive social goals.

“We’ve found two pain points needed to be solved. First, the current email products can hardly meet the young generation’s growing demand for fashionable business email products, especially those born in the 1990s and 1995s. Second, the existing email products may not fulfil working professionals’ need for teamwork and refined project management, ” Xiao said.

Xiao believed those unmet needs left room for newcomers in the market, and the company’s new brand will continue to introduce new products, tools and services to meet young professionals’ specific need in the workplace.

Owning a listed arm Perfect World Co Ltd, Perfect World Investment & Holding Group has introduced its products to over 100 countries and regions around the world. It has established dozens of branches in both home and abroad, including the United States, the Netherlands, France, South Korea and Japan.

At present, the group is involved in business segments including movies and television, games, cinemas, animation, literature, media and education.

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