Mo Farah’s rumoured appearance on I’m a Celebrity … Get Me Out of Here! next month could affect his chances of defending his 10,000m Olympic title, the chief executive of UK Athletics has warned.

Reports have suggested Farah has accepted a £300,000 fee to appear in the ITV reality show. But there are concerns in the UKA hierarchy that spending two weeks in quarantine, and then potentially another three in camp in the ruins of Gwrych castle in north Wales, could be detrimental to his Tokyo preparations.

“It’s a knife-edge decision,” the UKA chief executive, Jo Coates, said. “For me as a marketer, to have athletes in mainstream TV shows is just perfection. We worked so hard to get netballers into these shows. However – and a big however – you would never want to do that to the detriment of performance.

“Part of our communications strategy is about reaching a new audience. That’s what we have to do. And shows like that take our athletes to a completely different audience …but I would never condone it to the detriment of performance because ultimately that’s what they do.”

Coates, meanwhile, has confirmed the London and Gateshead Diamond League meetings will be in the provisional 2021 schedule that is published on Saturday.

“We can’t set anything in stone because of Covid,” she said. “But in July we really want to put the London one on and with everything we are hearing we should be able to. But if anything happens and it means we can’t sell tickets for Gateshead, we cannot take a financial loss on that. We’ve said to the Diamond League to keep those two there but they absolutely know we cannot take major losses.”

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

Life and death in a US hospital’s coronavirus unit

At the start of a new week at a medical centre in Houston, US – which is almost entirely dedicated to COVID-19 patients – one bed is sadly freed up, as doctors are unable to save a patient. A team…

Giuliani says he’s more Jewish than George Soros in wild new interview

Former New York City Mayor Rudolph Giuliani has stirred anger online by claiming he is “more of a Jew” than 89-year-old Holocaust survivor George Soros. Speaking to New York Magazine‘s Olivia Nuzzi in an interview published Monday, Mr Giuliani, who…

Germany raises pressure on Russia with sanctions talk

Germany, the current head of the European Union, will discuss possible sanctions on Russia over the poisoning of Alexei Navalny if the Kremlin does not provide an explanation soon, its foreign minister said on Sunday. Russian opposition leader Navalny fell…

Bolivian sex workers wear see-through rain jackets as ‘biosecurity suits’ and wield bottles of bleach as they prepare to return to work after coronavirus lockdown

Bolivian sex workers are preparing for life in the age of coronavirus with new equipment including gloves, bottles of bleach and see-through raincoats.    The thigh-skimming ‘biosecurity suits’ are among a number of recommendations in a 30-page coronavirus security manual drawn…